With the experience I’ve accumulated in the financial sector, I’ve had the opportunity to take on several independent consulting projects on the side. One of those projects left me with a lesson I won’t forget: Sometimes, the smallest design decisions can have consequences many times larger than they appear. It was about a monthly automatic payment…
Tag: UX Storytelling
Same Action, Different Experiences
Why Good Intentions Don’t Always Create Good Experiences After years of working in UI/UX, I have noticed a fascinating similarity between products and everyday life: These are small moments that the person doing them may never notice. Yet they are enough to create completely different experiences from the same action. 1/ The gap between good…